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JC Penney horrified/thrilled over fake spot
Surprising almost no one, the JC Penney spot with the two horny teens practicing speed-dressing in preparation for interrupted make-out sessions, which won a bronze Lion at Cannes last week, isn’t...
View ArticleMore fun with fake JC Penney commercials
Above is another JC Penney spot posted on the Web site of Epoch Films and, according to Silicon Valley Insider, also unapproved by the retailer. The spot is posted on the page of director Mike Long,...
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At JC Penney, teen karaoke beats teen sex
JC Penney's Rock Your Look online karaoke promotion ties in with the Teen Choice Awards. The winner gets to present an award at the show. The show and the promo clearly target teens, so what’s with...
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JC Penney, you're a bit too old for the club
So, JC Penney's new back-to-school campaign by Saatchi & Saatchi has been out for a little while, and the whole thing is ripped right from The Breakfast Club (the nicer word for rip-off is...
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JC Penney earns own spot in the doghouse
JC Penney this week rolled out just what the world needs: another Flash microsite for the holidays. I have to look at so many microsites that my expectations are never high. Still, some do stand...
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JCPenney back in the doghouse once again
JCPenney had some success last year with its Beware of the Doghouse holiday campaign. Yes, the Web site got millions of views. But I knew it had broken through when my father-in-law sent me the link,...
View ArticleJCPenney Taps Head of Apple Retail Stores as New CEO
The head of Apple’s retail stores, Ron Johnson, has been lured away to take a top position at JCPenney. In a press release, JCPenney said that Johnson, who has held the title of Apple’s senior vice...
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JCPenney Pulls T-Shirt Celebrating Girls 'Too Pretty to Do Homework'
And now for your social media shit storm of the day: JCPenney is madly backtracking and apologizing on Facebook for selling a T-shirt that reads, "I'm too pretty to do homework so my brother has to do...
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JCPenney Accused of Sexism Again With Phoebe Cates Spot
JCPenney, have you learned nothing lately? The answer will be obvious once you watch this new commercial, via Saatchi & Saatchi in New York, for men's clothing sold at the giant mall retailer. It...
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Jcpenney Gets All Patriotic With Its New Logo
Resist the urge to salute as you admire jcpenney's spanking new logo, a lovely red square with a superimposed blue square that's intended to evoke JCP's proud American heritage and commitment to treat...
View ArticleJC Penney Cans Ron Johnson, Brings Mike Ullman Back
JC Penney's board ousted CEO Ron Johnson today and replaced him with his predecessor, Mike Ullman. Johnson, a former Apple exec, took over the struggling retailer's leadership 17 months ago and...
View ArticleJCPenney Returns to Sales Strategy Online, but Struggles Persist
One month after JCPenney fired top exec Ron Johnson and brought Mike Ullman back as CEO, the retailer reportedly says it expects year-over-year Q1 revenues to be down 16 percent when it reports to...
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JCPenney Turns to Kraft's Debra Berman for Marketing
JCPenney has turned to Kraft's Debra Berman, an executive with deep brand and agency experience, to direct the struggling department store giant's comeback. At Penney, Berman is svp of marketing. Her...
View ArticleJCPenney Isn't Drunk Tweeting the Super Bowl—It's Wearing Mittens
Nicely played, JCPenney. In the last hour, the retailer's Twitter account has tweeted messages that appeared to be typed by an intoxicated individual. But it was all just a Super Bowl stunt,...
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Oscars Produce Strange Promoted Tweets [Updated]
When it came to real-time marketing for Sunday's Oscars, it was a success—if you were looking for bizarre results or if you work in Twitter's revenue department. The gala's red carpet run-up to ABC's...
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Ellen's Selfie Scores Oscar Gold for Samsung
When Oscars host Ellen DeGeneres snapped that epic selfie with the Samsung Galaxy Note during last night's ceremony, it effectively snagged "Best Picture"—among marketers, that is. According to...
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